Google asset closed location

Ladies and gentlemen, gather ’round as we dive into the latest episode of “Google Says No”! In a world where online advertising reigns supreme, Google has decided it’s time to play location cop. So, what’s the deal, you ask? Well, Google just shot an email over to some advertisers, all about a new policy that’s sure to ruffle a few feathers.

Scene 1: The “You’re Not Welcome” Email

Picture this: It’s a regular day in the world of digital advertising when suddenly, an email drops into your inbox. It’s from Google, and they’ve got some news to share. In a nutshell, they’re saying, “If your location is a phantom, unrecognized, or doesn’t match the business you’re promoting, don’t even think about using it for your ads!”

Google’s Official “Buzzkill” Statement: “Locations that are closed, not recognized by Google, or do not match the business running the ad (excluding affiliate locations), will not be allowed as Location assets.” They even added, “Also, assets with products or services that do not match the specified location will not be allowed.”

Plot Twist: This policy is set to kick in on December 20, 2023, and Google is gearing up for some serious enforcement over the next 8 weeks.

Scene 2: The “You’re Disapproved!” Drama

But wait, there’s more! If Google suspects that your location asset is being a rule-breaker, it’s getting slapped with a “Disapproved” sticker. No more playing with the cool kids – disapproved assets are banned from ad campaigns.

The Good News: If you’re a rebel with a cause and you disagree with this ‘Disapproved’ status, you’ve got the chance to make your case. Google Ads console will be your courtroom, and you can appeal the decision. The drama continues!

Scene 3: The Guilty Confession

And now, a confession from the notorious marketer, Anthony Higman, who was caught in the act. He spilled the beans on X (whatever that is) saying, “So to be honest, I am guilty of this one! I have an account where one of my clients’ Google Business Profiles Was Closed, but is still appearing and is active in ads. We didn’t remove it because we didn’t want to negatively affect performance for that location, but I assume it’s a wider…”

And That’s a Wrap!

So, there you have it, folks – Google’s new party pooper policy! Location assets that don’t play by the rules are in for a wild ride. Keep your locations in check, and remember, Google’s watching. And if you need any advice on how to navigate these murky waters, just remember, WebKodKod’s got your back. Stay compliant, advertisers! 😄


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