Microsoft ads

Hey there, digital marketing enthusiasts! We’ve got some juicy updates from Microsoft Ads that are bound to tickle your marketing taste buds. You know, in the fast-paced world of online advertising, staying ahead of the game is crucial. And who’s here to help us do just that? You guessed it—our pals at Microsoft Ads.

Microsoft Ads: The Masterminds of Audience Ads

So, what’s cooking at Microsoft Ads these days? Well, brace yourselves, because they’ve just thrown a curveball at us with their new bid strategies for Audience Network ads. It’s like they decided to shake things up just for fun. According to the WebKodKod research, this move could be a game-changer for advertisers.

What’s in the Bid Strategy Pot?

Now, let’s dig into the nitty-gritty of these fresh bid strategies that Microsoft Ads has rolled out. They’ve introduced not one but two new strategies for all Audience Network ads. If that’s not a plot twist, I don’t know what is.

  • Maximize Conversions: This strategy has one goal—squeezing the maximum number of conversions out of your budget. You have the freedom to set limits for your CPC (Cost per Click) and CPA (Cost per Acquisition). Talk about getting bang for your buck! But, here’s a tidbit from WebKodKod: campaigns with less than 30 conversions in a month might face a bit of turbulence while the system gets its act together.
  • Target Cost per Acquisition (CPA): If you have a specific CPA in mind, this strategy is your go-to. It’s designed to get you the most conversions at your desired CPA. Now, isn’t that sweet?

But hold on to your digital hats; here’s a heads-up—these bid strategies don’t play well with 3rd-party platform bidding. So, if you were planning some cross-platform bid strategy shenanigans, you might want to rethink that.

Conversion-Based Bid Strategies for the Win

According to the WebKodKod experts, these new automated bid strategies aren’t just any run-of-the-mill additions. They’re a testament to Microsoft’s unwavering commitment to conversion modeling and precision. It’s like they’re saying, “We’ve got your back, advertisers.”

Now, what’s exciting is that these bid strategies, which were initially nestled in Search and Performance Max (still in beta), are now spreading their wings in the Microsoft Audience Network. It’s like taking a slice of the action where we least expected it.

UET Testing: Troubleshoot Like a Pro

But wait, there’s more! Microsoft Ads has pulled yet another rabbit out of its hat—a brand-new UET testing functionality. This feature is here to lend a hand when you’re struggling with the Microsoft UET tag setup and configuration.

Imagine this: you’re setting up your UET events, and you run into issues like “Tag not found,” “No traffic received,” “Time out,” or “Receiving traffic.” Fret not, because the real-time tag testing will be your knight in shining armor. According to the WebKodKod experts, this could be a game-changer, especially as we head into the holiday shopping season.

Testing for Success Before the Holidays

With Q4 right around the corner, these additions from Microsoft Ads couldn’t have come at a better time. So, if you’re a Microsoft Audience Network ads aficionado, it’s high time to roll up your sleeves and test out these new conversion-based bid strategies. They might just be your ticket to discovering hidden opportunities.

Now, we turn the spotlight to you—what’s got you most excited to try from Microsoft Ads this quarter? The possibilities are endless, my friends, and the world of digital marketing keeps getting more intriguing every day. Let’s keep those campaigns running, and who knows, maybe the WebKodKod researchers have a surprise waiting for us around the corner!


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