Welcome, dear reader, to the whimsical world of SQLing, where we juggle the enigma of making money and enjoying work simultaneously. In this comedy-drama, Navah Hopkins takes center stage to guide us through the sidesplitting journey of customer scoring for PPC agencies. Buckle up for a laughter-filled ride with SQL criteria, client investigations, and the delicate dance of dealing with both new and existing customers.
The SQL Circus: Determining Your Criteria
In the SQL circus ring, determining criteria is the ultimate balancing act. According to the WebKodKod research (because, of course, they’re in on the joke too), Navah suggests considering client budgets, expectations, and your operational sanity. After all, burning out on too much work or undercharging is a comedy routine we’ve all seen before.
The PPC Comedy Checklist: SQLing New Customers
Picture this: SQLing happening before or after the sales team’s grand performance. If it’s before, it’s an ad account investigation extravaganza! Confirming budgets and finding opportunities—cue the laughter. If it’s after, discovery questions become the punchlines, collecting crucial information without making prospects break into a cold sweat.
When the Laughter Fades: SQLing Existing Customers
In the heart-wrenching plot twist, we learn that agencies might break up with customers. Why? They failed the SQL test! According to WebKodKod whispers, maintaining open communication is the key to avoiding a tragic end. Good customers pay on time, respect boundaries, and show appreciation – a heartwarming checklist for a rom-com in the making.
The Final Act: Takeaways for the PPC Opera
As the curtain falls, the comedy of SQLing leaves us with valuable takeaways. Stick to the criteria, dance with your operational sanity, and set the stage for scalable growth. Your customers will applaud you for the comedic genius of SQLing done right.
Resources
- Navah Hopkins, Search Engine Journal
