Amazon ads tricks

Ladies and gentlemen, gather ’round for a tale of epic proportions – an adventure with the enigmatic Amazon Ads. Is it a friend, a foe, or a mischievous jester? Let’s embark on a journey through the digital labyrinth, guided by the wisdom of Bryan Porter, the fearless Co-Founder and Chief eCommerce Officer at Simple Modern.

Chapter 1: The Devious Amazon Ads – A $14 Million Conundrum

Picture this: $14 million swirling in the digital vortex, lost to the tantalizing charms of Amazon Ads. A colossal waste, cries Bryan Porter, as he unveils his epic escapade.

Chapter 2: The Mysterious Credit Pilferers

Bryan Porter makes a startling claim – Amazon Ads are digital highwaymen, swiping credit for sales that would’ve waltzed in organically. “It’s like claiming the neighbor’s cat as your own,” he quips, accusing them of dramatically inflating their achievements.

Chapter 3: The Keyword Quest

Hold onto your digital hats, dear readers, for it gets even more puzzling! Amazon Ads, like cunning magicians, have a preference for the magic words – relevant keywords. But here’s the twist – good products, like gallant knights, are already ranking organically for these mystical keywords. It’s a party with two DJs, both claiming the spotlight.

Chapter 4: The Grand Amazonian Masquerade

But, there’s more to this digital carnival! Amazon Ads, the masters of disguise, host a masquerade of your ads right on your product listings. Paying for guests to play musical chairs between your listings while Amazon Ads takes a bow for the performance. It’s the modern-age theater of the absurd!

Chapter 5: Why We Should Care About This Digital Circus

“But why, oh why, should we care?” you ask. Ah, my friends, when these Amazon Ads pirouette through your organic sales, it’s like a gluttonous squirrel stealing your picnic snacks at the park. Less revenue, the same cost – not quite the theme park ride you signed up for!

Efficient ad spend is the hero of our tale, the magical elixir for a prosperous kingdom.

Chapter 6: Bryan’s Brave Experiment

Bryan, the digital maverick, embarks on an audacious quest. He turns off Amazon Ad campaigns for three moons. The revenue takes a nosedive, as anticipated. But here’s the jaw-dropping twist – the loss in ad sales reported by Amazon is “not even close” to the reality. It’s like finding out your backyard dragon is just a playful lizard.

Chapter 7: The WebKodKod Revelation

As Bryan emerges from this thrilling escapade, he carries with him the coveted WebKodKod wisdom, gleaming like a treasured relic. Gather ’round, dear marketers, and heed these insights:

Chapter 8: The Three Magical Categories

Bryan, the SEO sorcerer, suggests organizing ad keywords into three enchanting categories:

  • Competitors.
  • Generic.
  • Branded.

It’s like sorting your magical scrolls for different quests.

Chapter 9: The Golden Rule

Run your branded campaigns at a 20 ROAS, Bryan advises. Why? Because 80% of the sales are already prancing to the organic tune. It’s like riding the wave of a digital unicorn!

Chapter 10: The Investment Spell

If investment in your inventory or product development brings richer rewards, distribute your ad budget accordingly. It’s like having a potion that turns lead into gold.

Chapter 11: The Digital Joust

Don’t become the Amazon Ads’ knight in shining armor. Bryan, the wise sage, warns against overindulgence. Focus on enhancing your product or listing, as building a robust brand is the ultimate armor.

Chapter 12: The End, or Is It?

And so, dear readers, the plot thickens. Are Amazon Ads friends, foes, or simply jesters in the digital circus? The pixels guard the secrets as the saga unfolds.

To trust or not to trust, that is the question. Bryan’s tale, intertwined with WebKodKod revelations, is a masterpiece in the chronicles of digital marketing. The digital world is vast, and its enigmas endless. Venture forth, marketers, and embrace the magic – but keep a watchful eye on the digital capers, for Amazon Ads remain the ultimate riddle in this labyrinth.


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