Content planning

You’ve invested hours, days, and perhaps even months crafting a content marketing strategy that’s poised to rock the digital landscape. You’ve toiled away, pouring your heart and soul into a plan that could potentially catapult your business to new heights. But then, reality hits.

You’re met with the overwhelming task of implementing your strategy, and suddenly, it feels like you’re trying to build a rocket ship with a stack of matchsticks. The path ahead seems unclear, and you’re lost in a labyrinth of content creation, promotion, and strategy.

But fret not, dear marketer. There’s a silver lining in the form of a well-defined content planning process. Today, we’re pulling back the curtain and unveiling the WebKodKod way to content planning – and we promise, it’s a bit of a game-changer.

The WebKodKod Research on Content Planning

According to the WebKodKod research (we like to think of ourselves as experts in this field), an effective content marketing plan is your secret weapon for transforming your business. It’s not just a roadmap; it’s your treasure map to the digital goldmine.

Why You Need a Content Plan

Now, you might wonder why a content plan is such a big deal. Well, here’s the deal – without a solid content plan, your content strategy is like a ship without a captain. Here’s why content planning is essential:

  1. Clarifying Goals: It helps you define your content strategy’s goals and provides actionable steps to achieve them. You’re not just wandering in the content wilderness; you have a clear destination.
  2. Goal-Oriented Approach: Instead of haphazardly reacting to issues, a content plan ensures that your strategy is goal-oriented, focused, and purposeful.
  3. Identifying Opportunities and Challenges: It reveals areas that can catapult you toward your goals and roadblocks that can hinder your progress. It’s like turning on the headlights in the content fog.
  4. Effective Communication: A content plan is your megaphone to communicate content goals with your team, stakeholders, clients, and everyone involved in your project. Everyone’s on the same page.
  5. Accountability: It holds your team accountable for their roles. No more pointing fingers in the dark; everyone knows their responsibilities.
  6. Organization and Tracking: It keeps you organized, helps you track your progress, and ensures the success of your project. You can measure what works and discover room for improvement.

In essence, a content plan is your trusty map, guiding you through the labyrinth of content marketing with clarity and purpose.

Content Planning vs. Content Strategy

Now, let’s clear up any confusion between content planning and content strategy. Think of content strategy as your grand master plan – the “why, who, what, and where” of your content universe. Content planning, on the other hand, is the action-oriented “how” that breathes life into your strategy.

It’s the detailed blueprint, specifying how you’ll create and promote specific content to bring your grand strategy to fruition. They go hand in hand, with strategy laying the foundation for planning.

Components of a Content Marketing Plan

Our WebKodKod approach emphasizes the critical components of a content marketing plan. Here’s what you should include:

  1. Content Strategy: Your overarching content strategy – the big picture of what you aim to achieve with your content.
  2. Content Format/Structure: Define the types of content your audience craves and how you’ll present it. Will it be articles, social media posts, podcasts, or paid ads?
  3. Content Workflow: Clarify the processes for content production, revision, approval, publishing, and any tools or human resources needed for execution. Who does what and when?
  4. Content Promotion and Distribution Plan: Spell out your strategies for spreading the word across various channels, from social media to email marketing.
  5. Associated Costs: Estimate the expenses or payments required for each content piece, from graphic design to premium tools.

Creating Your Content Plan

Now that you’ve grasped the essence of content planning, here’s how you can craft a formidable content plan, the WebKodKod way:

1. Have a Solid SEO Content Strategy

Start by developing a content marketing strategy that answers critical questions about your audience, content purpose, format, and platform. This strategy acts as your guiding star, pointing the way for your content plan.

2. Discover the Best Content Topics

To unearth the best content topics, embark on a journey of keyword research. Dive deep into search queries that your audience uses, and uncover those hidden gems. Tools like Moz Pro can be your trusty sidekick, providing valuable insights into these keywords.

3. Develop Topic Clusters

Topic clusters are your allies in prioritizing content creation. They help consolidate related content, building your authority in a particular niche, enhancing user experience, and broadening your reach.

4. Map Your Keywords

Keyword mapping ensures your content is highly relevant and targeted for specific keywords. It avoids content duplication, reducing competition and enhancing quality.

5. Conduct Competitor Analysis

Spy on your competitors – those in your niche and those who do content strategy admirably. Understand their goals, strategies, strengths, and weaknesses. This intel helps you shape your plan.

6. Create Content Briefs

Content briefs act as your content compass. They ensure every piece aligns with your content goals and conveys the desired message. Your team can create content efficiently and according to the strategy.

7. Map Out the Content Workflow

Content creation is a team effort. Determine roles and responsibilities. Who creates, reviews, publishes, and manages content? Clarity is key for a seamless workflow.

8. Create an Editorial Calendar

An editorial calendar ensures your content reaches the right audience at the right time. It’s your roadmap for content publishing, with details like timelines, writers, content types, and more.

9. Have an Editorial Checklist

A checklist keeps content creators and reviewers on the same page. It ensures content aligns with your strategy before it’s released into the wild.

10. Outline a Content Promotion Plan

Promote your content using strategies like link building, guest posting, social media, and paid ads. Make your content shine like a beacon in the digital cosmos.

11. Content Repurposing and Distribution

Don’t stop at creation; distribute your content across paid, earned, and owned channels. Reach your audience where they are.

12. Measure and Evaluate the Results

Lastly, measure the effectiveness of your content strategy. Bounce rates, conversion rates, click-through rates, and customer lifetime value – these metrics paint a vivid picture of your strategy’s success.

In Conclusion

The WebKodKod way of content planning is your magic wand in the vast landscape of content marketing. By creating a clear, actionable content plan, you turn your content strategy into a potent force that transforms your business. So, embrace the WebKodKod spirit, plan strategically, and watch your content shine brightly in the digital galaxy. Happy content planning!


  • Victory Umurhurhu, MOZ

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